A Journey with Solitaire in Interactive Flat Panels and Unified Communication Products

CXOToday has engaged in an exclusive interview with Dr. Ramya Chatterjee, Chief of Solitaire Brand Business and Director & CEO of Prointek

1.Can you tell us about your journey and what led you to lead the brand Solitaire, especially in the area of Interactive Flat Panels and Unified Communication products?

Leading Solitaire has been an immensely rewarding experience, shaped by my 22 years of diverse experience in the technology sector, working with leading multinational product brands. My career has provided me with the unique opportunity to engage with both industry giants and dynamic tech startups, allowing me to develop a deep understanding of the Audio Visual (AV), Information and Communication Technology (ICT), and Office Automation (OA) industries. My expertise spans across critical sectors such as Education, Corporate, SME, and Government.

The opportunity to lead the Solitaire brand emerged from a strategic acquisition of my venture Prointek Global by Supertron Electronics in 2023. This long-term strategic collaboration allowed us to relaunch and redefine the positioning, segmentation & targeting of Solitaire brand. The role has been filled with exciting challenges, empowering me to drive innovation and position Solitaire as a leading brand in the IFPD and UC domain. My journey has been centered around leveraging my expertise to foster growth and strengthen our market position in an increasingly competitive landscape.

2. What makes the company’s products stand out, and how do you ensure they meet the changing needs of customers?

Solitaire’s products stand out as they maintain the core values of innovation, quality and adaptability. Our Interactive Flat Panels (IFPDs) and Unified Communication (UC) are designed to meet the dynamic needs of both educational institutions and a corporate business. In terms of tech innovation, we deploy advanced features to improve the usability of the tools and make the products the best in the market.

To cater to the diverse needs of the clients, we continually seek to form new partnerships with software developers and system integrators. This collaborative approach allows us to come up with tailored solutions to address specific issues in diverse sectors. Furthermore, we adhere to ISO 9001, ISO 14001, ISO 27001, ISO 45001, BIS, CE, CB (TUV), FCC, RoHS & GMP certifications to maintain the quality and reliability of our products, ensuring that they meet the requirements of the customers.

By upgrading ourselves to the needs of the customers and working on the feedback they give, we are continuously evolving and growing to keep Solitaire ahead of the curve in a competitive market.

3. How do you see interactive flat panels changing the way we work in modern education and business environments?

Interactive Flat Panels (IFPDs) are revolutionizing modern education and business environments by transforming how information is shared and absorbed. In education, IFPDs create engaging classroom learning environments that inspire innovative ways of acquiring knowledge, fostering collaboration among students and teachers. These panels offer dynamic, interactive content, making learning more immersive and effective.

In business settings, IFPDs play a pivotal role in enhancing productivity by facilitating seamless communication and collaboration. They support unified communication (UC) technologies, enabling teams to work together more efficiently, whether in the office or remotely. The adaptability of IFPDs allows them to be integrated into various workflows, making them essential tools for presentations, brainstorming sessions, and decision-making processes.

4. The Nuvama Report 2024 mentions that investments in India’s manufacturing sector are expanding into areas like infrastructure and electronics. How does Solitaire plan to contribute to and benefit from this growth?

 (Quote from the report: Infrastructure projects encompassing roads, airports, railways, and ports are at the forefront, alongside burgeoning sectors such as Defence, Electronics Manufacturing, the Electric Vehicle (EV) ecosystem, Energy Transition, and Data Centres.)

At Solitaire, we are uniquely positioned to contribute to and capitalize on the growing investments in India’s manufacturing sector, particularly in electronics. As the country intensifies its focus on infrastructure projects and rapidly evolving sectors like electronics manufacturing, our advanced IFPDs and UC solutions are perfectly aligned with the increasing demand for high-quality, technology-driven products.

Our growth strategy is centered on product diversification and strengthening our presence in key sectors such as education and corporate. Our unwavering commitment to innovation and quality makes us the ideal partner for institutions and companies embracing the digital revolution. We are also committed to sustaining our investments in R&D, ensuring that our products continue to lead in incorporating advanced and emerging technologies. By aligning ourselves with India’s manufacturing expansion, Solitaire is poised to play a crucial role in shaping the future of electronics in the country, driving both our growth and contributing to the nation’s technological advancements. By end of this Callender year, we are coming up with our new manufacturing unit at Greater Noida to support our business expansion & scalability.